Only a few short years ago the idea of taking a degree in social media would have seen ridiculous. Imagine a BSC in Facebook or a Twitter Diploma, but the reality is that these sites now form a vital role of any marketing campaign. Ten years ago, a campaign could be initiated with a couple of phone calls and a simple press release. This is not the case in todays world of social media.
The colleges across the world have identified this has a huge opportunity to bring in a whole new range of courses to encompass these new skills. There are a whole host of new courses available particularly in media and journalism strong colleges. They come in a variety of flavours but most focus on updating students with the very latest in digital communications.
Web site design and development are all included but aswell traditional skills such as writing content need to be adapted for the online world. We’ve all seen how companies and famous individuals have made terrible blunders by underestimating the reach of a late night Tweet or a careless online remark. The potential for damage exists as well as the huge gains that can be made from a very accessible resourse such as Twitter, Facebook or any one of the many social networking sites.
Some of the more comprehensive courses will cover the legal and technical sides of marketing using the internet. Skills in areas such as Search Engine Optimisation (SEO) and the legality of digital publishing are extremely important particularly when marketing for a global brand. Students can learn in these courses about other technology like Geotargeting which allows a different message be distributed to different locations – like this. For example you can restrict access to promotional videos on sites like Youtube very easily. Make a video open to one country and others get a message informing them it’s not available in another – like this site demonstrates – http://www.theninjaproxy.org/just-interesting/video-not-available-in-your-country/.
These new college courses also represent a chance for older people to retrain and change careers. Using these new skills to change the direction of their vocation, often utilising existing skills in a new environment. Many people find these courses a chance to break into an area that would not have been accessible previously.