Careers in Wine

I don’t think many things would excite college students more than the opportunity to sell alcohol for a living.

Wine isn’t quite as easy it sounds though.

To start, the industry has long been dominated by the uber wealthy.  Those folks are often pretty out of touch with the average American who is making about 40k next year.  As an example, I recently visited a winery which offered a series of wine gift baskets.  While all the gift baskets were certainly beautifully put together, they started at about $300.  As nice as that sounds as a gift for my mother in law, I can’t imagine spending that kind of cash on one single Christmas or Birthday gift.  Last year I think my wife and I had budgeted about $600 total for all of our gifts.

The wine industry is also slow to change.  Most of the kids I talk to spend an inordinate amount of time using the internet, their phones and social media sites.  Wineries simply don’t get it as of yet and if you think you might be able to change the industry when you first enter it….I’ve got some disapointing news for you!